Sheila Gashumba reveals why Fik Fameica’s concert flopped

NBS After 5 presenter Sheila Gashumba haa come out to reveal why local rapper Fik Fameica’s concert flopped.

In 2018 the budding Buligita singer staged a concert at Kyadondo rugby grounds that was a massive flop.

According to Sheila Gashumba, Fik’s mistake is one that is common with other singers.

Their failure to identify their target audiences is the major reason why most artistes flop even when they are hugely talened.

Sheila said that by then Fik should have staged his concert at a corporate place like Serena Hotel.

“The major reason for Fik’s concert flop was the wrong choice of venue. By then he had cut across all types of people and was even doing more corporate shows. He would have put his concert at a place like Serena Hotel. It’s the most common mistake with most artistes as they fail to know their target audience,” Sheila said.

The socialite also talked about Ugandan producers who are failing the music industry.

Sheila said that it’s not only the artistes who fail themselves but also producers who jump on every genre that they don’t understand.

“Besides the artistes, there’s an issue with music producers in Uganda. I feel like they wanna jump on every genre which they can’t produce. Everyone is trying to do amapiano but you can’t do amapiano because it has its history.”

She advised them to always look for the people who know the genre well and learn from them.

Written by Aine Siggy

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