Staff
Ugandan singer Fik Fameica has officially been unveiled as the brand ambassador for Spiro Uganda and East Africa, receiving a Spiro Ekon electric motorcycle during a handover ceremony at the company’s facility in Kampala.
The “Sikiwa” hitmaker, whose real name is Shafik Walukagga, was handed the keys to his new electric bike, registered as UMA 117NP, marking the start of his partnership with the electric mobility company.
Following the handover, Fik took the motorcycle for its first ride around the facility and recorded a testimonial highlighting its efficiency, quiet operation and potential cost savings for urban riders.
The unveiling follows Spiro’s announcement on July 15, 2026, naming Fik Fameica its regional brand ambassador for East Africa. Nigerian music star Davido was also named the company’s Global Brand Ambassador.
Spiro said the partnership with Fik is aimed at connecting with young Ugandans and the boda boda community, which plays a significant role in Kampala’s transport sector and informal economy.
Fik described the partnership as more than a conventional endorsement, saying it represents a push for cleaner and more affordable transport while creating opportunities for Ugandans.
“This is not just about motorcycles, this is a movement. A movement for cleaner transport, cheaper transport, and more opportunity for our people,” he said.
He also marked the occasion with the Luganda phrase “Twesange ku baala!” which translates to “Let’s meet on the road!”
The partnership comes as Spiro seeks to expand electric mobility in Uganda. The company says it is targeting 50,000 electric motorcycles deployed by the end of 2026, supported by an expanding battery-swapping network intended to reduce downtime for riders.
By bringing Fik Fameica on board, Spiro is seeking to connect electric mobility with Uganda’s music scene and youth culture as it promotes electric motorcycles as an alternative for everyday transport.
Spiro describes itself as Africa’s largest electric vehicle company and Uganda’s leading electric vehicle provider, focusing on electric motorcycles and battery-swapping infrastructure.
